Read II Tim. 4:3-5

"Preach the word; be instant in season, out of season; reprove, rebuke, exhort with all longsuffering and doctrine. For the time will come when they will not endure sound doctrine; but after their own lusts shall they heap to themselves teachers, having itching ears;
And they shall turn away their ears from the truth, and shall be turned unto fables.
But watch thou in all things, endure afflictions, do the work of an evangelist, make full proof of thy ministry."

Sometimes we can get criticized for our doctrinal stands, and how we view the world. Paul instructed Timothy that his primary duty is to preach the word. Even when it is not 'preaching season', his duty was to preach the Word. Involved with preaching is not just cajoling, comforting, or soothing (like many pastors today), but reproving, rebuking, and exhortation. He points out that the exhortation is to be combined with the doctrine.

Doctrine is what we stand for. If a church slides toward ecumenicalism, ditches standards and doctrine, then with that goes reproof, rebuke, and exhortation! Alas, in our time and country, we see Christians not desiring doctrine, but ditties and doughnuts! Social club churches look good, but have little to stand on or for.
In light of what will most likely get worse, true Christians are exhorted to 1. watch in all things, 2. endure afflictions, 3. do the work of an evangelist, and 4. make full proof of thy ministry (to fully persuade/convince of). We should not slack off during the week in the 'off-season', but be instant to preach the Word.